Most ads fail before anyone sees them.

Cultural X-Ray shows you what fills your customers’ lives, the shows, podcasts and places they love, and makes sure your ad speaks to it before you pay to run it.

People don't stop for ads. They stop for things that feel like their own life.

OO'liery PizzaSponsored

Wood-fired since 1998.

Order now
JJude'sSponsored

A scoop of summer.

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GGAIL's BakerySponsored

Baked this morning, round the corner.

Order now
BBean & BloomSponsored

Your morning, slowed down.

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DDough & CoSponsored

Stone-oven bread, every day.

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Fix before it runs

Your name first shows at 0:15.

Every ad is read against what its customers actually love: the podcasts, shows, creators and places in their lives, from Qloo’s data on real tastes.

Check an ad free

One place to get every ad right. Check it, fix it, then brief the next one.

Morning bake · GAIL’s

Speaks to your regulars. One shot could be anyone’s.

Weekend bakingSlow morningsGeneric wellness

Check an ad before it runs

Upload a draft. See what speaks to your customers, what feels generic, and what to fix first.

9:161:116:9
  • Name in the first two seconds
  • Square for the feed
  • Ends on where to find you
Download all

Fix it in one tap

Re-cuts for TikTok, Reels and the feed, with your changes, ready to download.

Creative brief · Autumn bake

Where to show up

Market towns like Padstow and Rye, on crisp autumn mornings.

PadstowRyeRavneet Gill

Brief the next one

A brief built from your customers' culture, for your designer or agency.

See it work. Under four minutes: one bakery, one ad, one brief.

The launch film

3:43 · captions on

Built for the people who run the shop. And the agencies who make their ads.

Business owners

You run the shop and the ads. No marketing team needed, and no dashboards of scores.

  • Check every ad before you boost it
  • Re-cuts sized for every channel
  • A brief to hand your designer

Agencies

A workspace per client, with the brand's say over what you can do.

  • Make every client ad feel local, in minutes
  • Briefs your creatives can trace back
  • Share links and PDFs for sign-off

Ten minutes to your first read. No setup calls.

  1. 01

    Tell us your business

    Your name, your town, and up to three places you compete with.

  2. 02

    We read your customers' culture

    What people like them listen to, watch, follow and visit.

  3. 03

    Check your ads

    Plain words on what to fix, re-cuts ready to post, and a brief for the next one.

Questions, answered.

Do I need to know marketing?
No. Everything is in plain words: what's working, what to change, and why.
Where does the culture data come from?
From Qloo, which knows what millions of people like across podcasts, TV, film, music, places and brands.
Do you post the ads for me?
No. You keep running ads where you do now. We tell you what to fix and give you the files.
What does it cost?
Your first checks and brief are free. No card needed.

Check your next ad before it runs.

Two minutes to set up. Your first checks are free.

Start free